Whether you're an entrepreneur searching for investors for your small business, or the CEO of a large-scale organisation, a business plan is a crucial component to ensure continual growth. This plan guides your marketing activities, which could include building brand awareness, establishing your competitive advantage, growing your customer base and attracting new leads. Within this
Over the last couple of decades, social media has taken the world by storm. From now-defunct platforms such as MySpace and Bebo, to the long-standing giants of the social media world like LinkedIn, Facebook, and Twitter, it’s been a major part of the online world for quite some time. And, with more and more social
When they hear the term ‘marketing,’ some people tend to panic. They view it as a difficult code that needs to be cracked in order to have any sort of success. While there is an element of discovering what works best for you and your business, in reality, marketing is a lot more simple than
The key to any business and its success is undoubtedly marketing. Once upon a time, this probably meant something like placing an advert in your local paper to display your products and services, or perhaps relying on word of mouth recommendations. This was enough to get you all the customers you needed to survive and
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