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Writing a business plan: Where do sales and marketing feature?

A business plan is a crucial document that sees you outlining your vision for the future and detailing the strategies that will enable you to achieve this. Simply put, it is a roadmap towards success. You'll be forced to clarify your ideas and understand the financial demands associated with launching your start-up - turning it [...]

By |2021-06-15T14:58:01+00:00June 15th, 2021|Marketing|0 Comments

Understanding The Customer Journey And How It Drives Business Growth

The customer journey, at its heart, is a very simple tool that every business should be utilising. At a basic level, it allows you to understand the steps your customers go through when engaging with your company, whether you offer a product, experience or service. The more touchpoints you have with your customers, the better [...]

By |2021-06-15T14:59:53+00:00June 10th, 2021|Business Growth|0 Comments
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